The short answer is that we needed to think very creatively to come up with a name that we could still get the .com web address for 😅.

Read on for how we landed on 'Moonsift'.

Let's start with the vision. Moonsift’s ultimate aim is to understand each shopper's unique taste.

Based on what you are shopping for, Moonsift's goal is to eventually be able to 'sift' through millions of products online on your behalf and track down the options you will most want to know about. Saving you hours of scrolling and helping you discover interesting products and brands you may not otherwise even know exist. Think Spotify for shopping - swapping bands and songs for brands and products. We sift on your behalf.

Now to the 'Moon' part - this is about to get abstract.

There are thousands of brands and millions of products in the online universe. Right now it is up to you to put in the hours of page scrolling to go out and find which are relevant to you. But our hope is that once Moonsift can understand your taste, it will be like having your own 'gravity' where you Moonsift helps attract the most relevant products to you while sifting out the nonsense.

The 'Moon' represents this idea of your personal taste acting like gravity to attract the most relevant products.

Good luck explaining this to your friends 😄 maybe just tell them it's great and they need to try it for themselves.